摘要：中国大陆婚纱摄影发展至今，竞争已进入白热化状态，提高婚纱摄影行业的份额及地位，已不能只依靠传统的线下推广方式，婚纱摄影行业电子商务化是顺应时代、市场需求的发展。开创摄影服务电子商务新市场，不仅能改变传统婚纱摄影市场老旧的交易模式，还可通过网站推广，达到扩展自身销售范围、开发潜在客户资源、减少广告投资成本、有效地推动品牌提升等效果。本论文主要通过分析深圳婚纱摄影的市场现状，在了解现今深圳婚纱市场突破口的条件下，综合深圳玛莎LiLi婚纱摄影网的优、劣势、机会及竞争机会，准确定位深圳玛莎LiLi婚纱摄影网，并结合所学相关知识策划适合该网站的推广方案，拓展该网站的形象，提升服务质量，吸引特定的客户群体，提高网站知名度。

关键词: 深圳婚纱摄影，市场分析，网站定位，网站推广

Abstract：China wedding photography has been the development, competition is entered turn white-hot condition, improve the wedding photography industry's share and position, has not only rely on the traditional line extension, wedding photography industry electronic commerce is responsive to market demand, the development of the times. To create a photographic services e-commerce market, not only changes the traditional wedding photography market old transaction mode, also through the website promotion, to expand their sales, development of potential customers resources, reduce the cost of advertising investment, effectively promote the brand promotion effect. This paper mainly through the analysis of Shenzhen wedding photography market current situation, the understanding of the current Shenzhen wedding the breach of market conditions, combined with Shenzhen Martha LiLi wedding photography network advantages, disadvantages, opportunities and competitive opportunities, accurate positioning of Shenzhen Martha LiLi wedding photography, and combining with the knowledge of planning for this website promotion plan, development of the website image, improve service quality, attract a specific customer groups, increase website visibility.

Key Words：Wedding Photography in ShenZhen ,Market Analysis, Website Localization, Website Promotion

　　　随着新时代的发展及80、90年轻一代步入婚姻殿堂，有90%的人认为拍摄婚纱照是一种必要的婚姻见证方式，为了深圳玛莎LiLi婚纱摄影影楼能够在深圳婚纱摄影市场中占有一席之地，已不能仅凭传统的市场营销方式，唯有结合网站营销才能更好地提高企业知名度及推广其系列产品。

为此，本文通过分析深圳婚纱摄影市场及玛莎LiLi网站的优缺势，对玛莎LiLi进行网站定位和制定推广方案，提供不同的网站推广方式，如博客分类营销方式、举行发帖比赛等，不仅能吸引更多的人才为玛莎LiLi网站推广，还能提高了网站推广积极性和加强网站知名度、点击率；并且针对玛莎LiLi网站的劣势，本文还提出添加网上服务，增加客户反映建议渠道及相互沟通交流的平台，从而增加客户对企业网站的粘性，体现企业的服务意识及水平。