摘要:近年来，我国SNS网站的快速发展成为互联网的一大热点。病毒式营销作为一种基于人际网络关系的营销手段，对于同样基于人际关系网络而建立的SNS网站的推广有重要意义。目前，病毒式营销正不断运用到SNS网站营销推广中，并取得一定的效果。本文在对病毒式营销和我国SNS网站发展状况介绍的基础上，结合国内知名SNS人人网为例，分析探讨了我国SNS网站的病毒式营销策略和不足，为更多的SNS网站实施病毒式营销提供有益借鉴。

关键字：病毒式营销；SNS网站；人人网

Abstract:In recent years, the rapid development of China SNS site into a hot spot of the Internet. Viral marketing as a relationship-based social network marketing, for the same network based on interpersonal relationships to promote the establishment of the SNS site is important. Currently, viral marketing is constantly applied to the SNS website marketing promotion, and get some results. This article on viral marketing and the introduction of China SNS site development based on the combination of all well-known network of SNS example, the analysis of SNS websites in China viral marketing strategies and lack of implementation for more viral SNS site Marketing to provide useful references.

Key words：viral maketing；SNS website；renren.com