摘 要:随着人民生活水平的不断提高提高，人们对旅游产品的需要也在不断扩展，已经不再满足于单纯的传统旅游模式，户外体验式旅游悄然升起。作为户外体验旅游的主要形式登山（攀岩）项目，自从80年代末被引入我国后，得到了快速发展。但是，近些年来登山体验旅游企业管理混乱，组织不健全的弊病凸显。加之，宣传不到位使普通游客对其并不了解甚至产生负面看法，极大限制的此行业的发展与市场规模的扩大。加快户外体验式旅游的发展不仅有利于传统旅游业的产业转型，更可以扩大就业推进经济可持续发展。

　　　本课题从户外体验式旅游中登山（攀岩）项目的发展现状入手，政府，旅游企业和行业组织三个方面出发，深入分析我国户外体验式旅游的的乱局及面临的问题，并提出其未来的发展策略与行业走向。

关键词：户外体验；探险旅游；发展策略

ABSTRACT:With the continuous improvement of people's living standards improve, people need tourism products is expanding, no longer satisfied with simple traditional travel patterns, and the outdoor experiential travel quietly rising. Climbing (rock climbing) project has been rapid development since the late 1980s after it was introduced in China, as the main form of outdoor experiential travel. However, in recent years mountaineering experience the chaotic management of tourism enterprises, highlights the shortcomings of organization is not perfect. Combined with publicity is not in place so that ordinary tourists do not understand it or even have a negative view, the size of the market and development of this industry extremely restrictive. Accelerate the development of outdoor experiential tourism is not only conducive to the traditional tourism industries, but also to expand employment and promote sustainable economic development.

　　　The subject should start climbing (rock climbing) project development status of outdoor experiential travel, the departure of three aspects of the government, tourism enterprises and industry organizations, in-depth analysis of outdoor experiential travel chaos and problems, and put forward its future development strategies and industry trends.

Keywords: Outdoor experience; Adventure Tourism; Development strategy