摘要：据统计，2009年我国有1.3亿消费者共计在网上购买了2670亿元的商品，比2008年实现了90.7%的增长，每不到4个网民中，就有一人参与过网络购物，网购逐渐成为重要的商品流通途径。然而，在这种爆发式增长的背后，是人们对网上购物不断的担忧：网店良莠不齐、鱼目混珠、稍不留意就容易落入陷阱，网购被骗更是让消费者陷入维权难的困境。网购安全问题已经成为影响其发展的瓶颈，影响网购安全的问题有很多。本文主要是分析威胁网购安全的各种因素以及提出各种问题的解决办法。

关键字：网购 安全 网络实名 虚拟交易 网络安全

Abstract: According to statistics, in 2009 China has 1.3 million consumers bought CNY 267 billion in online goods than in 2008 achieved 90.7% growth. 25% internet user have bought goods online, Online shopping has become an important means of commodity circulation. However, behind this explosive growth, people are constantly worried about online shopping: There are so many online shop with different level. If the buyers do not pay attention to the online shopping, they are easy to fall into the trap. And the consumers’ rights is difficult to protect. Safety of online shopping has become the bottleneck of its development. There are many problems affect the safety of online shopping. This paper is to analyze the threat to the safety of online shopping and to propose a variety of factors solution to the problem.

Keywords: Online Shopping; Security; Network Name; Virtual Trading; Network Security