摘要：由于网络团购的模式给消费者，网站，商家都带来了利益，形成一种共赢的局面，但因其发展过程中也出现了很多问题，本文以消费者为研究对象，找出并分析影响消费者网络团购行为的这些问题，然后解决这些问题，为网络团购提供更好的发展平台。本文通过数据分析法，图标分析法等方法，阐述了网络团购的优势和劣势，消费者网络团购的心理根源，消费模式，论证了网络团购给消费者，网站，商家带来了共赢与威胁，给出了消费者进行网络团购的消费建议。

关键词：网络团购，消费者行为分析，发展障碍

Abstract: Buying Online mode to consumers, websites, businesses have brought benefits to form a win-win situation, but also because of the development process a lot of questions, to the consumer as an object of study, identify and analyze influence consumers to buy the network behavior of these questions, and then to solve these problems and provide a better development platform for network buy. In this paper, the method of data analysis, the icon and analysis on the advantages and disadvantages of network buy, buy the psychological roots of consumer networks, consumption patterns, demonstration network buy to consumers, Web sites, businesses bring a win-win situation and threat gives consumer advice for consumers to buy the network.

Key words: virtual group buying ，Consumer behavior analysis，obstacles to development