摘要：随着互联网技术的越来越完善，人们的沟通也变得越来越便捷。交易的快捷，市场的庞大，选择更具多样化这些相比起以往传统交易模式的优势，让虚拟市场慢慢渗透进人们的日常生活中来，伴随着迅猛的发展势头，虚拟商品也应运而生。几乎所有的年轻人都接触过虚拟商品，甚至其已经形成了一种消费时尚。但是新鲜事物的生成和发展如此快速，避免不了会或多或少出现一些问题。不需要当面交易的诚信问题、法律的滞后跟不上发展的节奏等等。本文针对虚拟商品，从商品的市场开发到市场营销上进行研究，利用所学知识进行开发与营销的社会实践活动，丰富了对虚拟商品的生产销售到交易经营的实际经验，针对上诉的一系列问题，了解怎样才能在当今经济平台下让虚拟商品进入人们的生活当中去。 

关键词 虚拟商品；市场开发；营销策略

Abstract：Along with the Internet technology is more and more perfect,people's communication becomes more and more convenient.Trading fast, the market of huge, choose more diverse these traditional trading mode advantage than ever, let the virtual market penetrate into People's Daily life slowly.With the rapid development momentum, virtual goods also arises at the historic moment.Almost everyone, especially young people, are exposed to virtual goods, even it has already formed a kind of consumption style.However, the creation of something new, rapid development, can't avoid will appear some problems more or less.Don't need to face to face transaction integrity problem; The lagging of the law can't keep up with the development of the rhythm and so on.Based on virtual goods from commodity market development to the marketing research,analysis of some successful examples, according to the appeal of a series of problems, how can understand in today's economic platform for virtual goods to enter people's life.

Keywords  Virtual goods  Market development  The marketing strategy

本文论述了有关虚拟商品在先进经济环境下依附电子商务市场开发和营销策略的研究。通过对基本概念的学习和理解，结合了一定量的实例依据和社会实践，运用理论和模型进一步详细探讨和分析了从市场开发到宣传销售的方法，并对虚拟商品的经营商提出了一定的理论方案。本次寒假实践经历半个多月，几乎无资金成本，实现近2000元的盈利。淘宝店铺全部5星好评。笔者对虚拟商品的开发和C2C的电子商务交易模式有了一定程度的认识，对于经营也有了个人的经验见解。淘宝店铺的完善服务让本次实践取得成功，而由于淘宝新店铺的低人气，后期的主要营销方式还是基于视频留言。此服务类虚拟商品的针对时间段的局限性也许并不适合长期发展。但若经过本人技术的提升，掌握更多例如歌曲混音等技能，也许能够向更多的领域寻求发展从而解决此问题。此类虚拟商品拥有较好的市场前景，本人也对日后进一步的经营充满信心。在论述过程中难免会有不足之处，敬请专家和老师批评指正。