摘要：基于电子商务迅疾猛烈地发展，我们看到它在工业、商业上起到了积极的促进作用，并给各行业带来了美好的前景。对于现代农业而言，将之与电子商务相结合科学地发展将给农业注入新的生机和活力。以广州市为例，针对广州现代农业的特点，相对于其他省市更具备发展电子商务与现代农业相结合的优势，再结合农业电子商务的研究现状，主要利用电子商务的技术改善广州现代农业，以改善其农业价值链和提高农业竞争力有着极大的促进作用。

关键词: 农业电子商务，农业信息化，发展，对策

Abstract:Based on electronic commerce development from strength to strength, and we see it in the industrial, commercial play a positive role in promoting, and brought to every industry good future. For modern agriculture is concerned, with e-commerce combined scientific development to agriculture will inject new vitality and vigor. In Guangzhou as an example, the characteristics of modern agriculture in Guangzhou, relative to other provinces and cities have more of the electronic commerce and development of modern agriculture of combining the advantage, coupled with the current research status of agricultural electronic business, the main use of electronic commerce technology improve Guangzhou modern agriculture, to improve the agricultural value chain and improve agricultural competitiveness has a great role in promoting.

Key Words：agricultural electronic commerce， agricultural information， develop， counterplan

农业电子商务是以信息技术和互联网系统为支撑，对农产品的产供销进行全方位的管理过程。农业电子商务作为一种全新的商务模式，能改进农业市场流通环节存在的突出矛盾，以信息化带动传统农业的快速发展，将有助于推动农业产业化，提升现代农业企业的科学管理水平。广州现代农业以产业化农业、旅游观光农业、休闲农业、特色农业为主，通过开展电子商务应用，对于促进广州现代农业的发展以及新农村建设具有一定的现实意义。