摘要:随着信息时代的到来,大众传媒开始在人们的社会生活中扮演越来越重要的角色,报刊、广播、电视、互联网已成为当今时代人们接收、反馈、传递信息的主要媒介。大众传媒在向人们传递着真、善、美的同时,也逐渐显现出许多道德伦理方面的问题,媒体道德问题的日益凸显,对社会造成了许多不良影响。而这种现象首先反映在传媒语言这一媒体主要的传播工具上,大量虚假、低俗、不健康的语言充斥于各种媒体之中,给人们的社会生活乃至整个社会的道德建设带来巨大危害。伴随的市场经济的改革，收视率成为了所有电视传媒业最最看重的指标，在过渡追求收视率的今天，很多电视传媒业者迷失了自己的方向，出现了各种各样的为了追求收拾率而突破自己道德底线的问题  

关键词：大众传媒 从业者 道德意识

Abstract:Along with information age's arrival, the mass media starts in people's social life to play more and more important role, the publication, the broadcast, the television, the Internet has become the present era people to receive, the feedback, the transmit message main medium. The mass media while is transmitting true, the good and the beautiful to the people, also appears gradually many moral ethics aspect question, media morals question day-by-day highlighting, has had many adverse effects to the society. But this kind of phenomenon first reflected that on the media language this media main dissemination tool, massive false, vulgar, the ill health language does not flood in each kind of media, brings the huge harm for people's social life and even the entire society's moral reconstruction. Follows market economy's reform, the viewing ratio has become the target which all television media industry most regards, in transition pursue viewing ratio's today, many television media entrepreneur has lost own direction, appeared variously to pursue tidying up rate to break through oneself morals agent question

中国是个迅速崛起的国家，伴随着经济的迅猛发展，中国的电视传媒业也在迅速的发展之中，现在中国的电视传媒产业正在经历着重要的变革时代，市场经济的转变，制播体质的改变都时时刻刻的影响着这个年轻的产业，在这条任重道远的路上，传媒业者会遇到许多必须面对，挑战的问题。要不断的在这样或那样的挫折面前成长。不断的反思以往的错误，不断的自我完善。