摘要：影视制作的多样化取决于大众的审美品位的高低。这是大众审美品位多样性的要求，也是影视文化作为审美艺术的要求。电视不同于电影，作为当下影视文化的主流艺术表现形态，只有具备鲜明独特的个性特征，才能获得真正的美学价值。

　　本文第一部分主要解释品位现象。第二部分表现文化品位的争议和市场主流。第三部分阐述当审美的未来之路。

关键词：影视文化; 审美品位; 文学

Abstract: The diversity of film and television production depends on the level of the public's aesthetic taste. This is the diversity of the requirements of the public aesthetic taste, but also the art of film culture as aesthetic requirements. TV is different from the film, as the mainstream of contemporary film culture forms of artistic expression, only with distinct unique personality, to get the real aesthetic value.

The first part of the explanation taste phenomenon. The second part of the cultural quality of the performance of the controversy. The third part discusses contemporary mainstream film culture and aesthetic of the future of the road.

Keywords: Film culture; Aesthetic taste;  Culture

　　通过对影视文化审美品位的阐述，对影视作品的“经典”与翻拍的对比，以及电视节目的泛滥，总结出当下电视节目的弊端，从而认识到影视文化、审美品位与受众所存在的问题。提出文学在影视文化和审美品位中的重要性，从一定范围上提升整体影视文化和审美品位的水平，缓解并且逐步解决大众审美品位与影视文化之间的问题。