摘要:博大精深的中国优秀传统文化是中华民族的灵魂，是中华民族得以立足于世界民族之林的根本，它所凝聚成的民族精神是激励和凝聚全国各族人民的重要力量。但在当今社会现实环境中，网络文化的日益盛行对优秀传统文化产生了巨大冲击，西方文化的入侵已严重动摇了优秀传统文化的根基，随着社会的转型，优秀传统文化逐渐被人们淡化甚至遗失。这些都对大学生的成长产生了许多负面影响，给高校思想政治教育带来了极大的挑战，严重威胁到中国优秀传统文化的继承与发展。通过分析新形势下优秀传统文化在高校思想政治教育中面临的主要挑战，旨在引起高校思想政治教育工作者的重视，大力加强优秀传统文化教育。

关键词：优秀传统文化；思想政治教育；挑战；优秀传统文化教育

ABSTRACT:Broad and profound Chinese outstanding traditional culture is the soul of the Chinese nation, is the Chinese nation to be based at world nation forest is essential, it condenses the national spirit is incentive and condensation of the people of all ethnic groups is the important power. But in today's social environment, network culture has become increasingly popular to the outstanding traditional culture have had a tremendous impact, the invasion of western culture has been seriously undermined by the outstanding traditional culture foundation, with the social transformation, the excellent traditional culture is gradually weakened and even lost. All of the students produced a lot of negative effects, to the College Ideological and political education to bring the enormous challenge, a serious threat to Chinese outstanding traditional culture inheritance and development. Through the analysis of the new situation of excellent traditional culture in Ideological and political education in colleges the main challenges, aim to cause the attention of College Ideological and political education workers, strengthening the education of fine traditional culture.

Keywords: Excellent traditional culture; ideological and political education; challenge; traditional culture education