摘要:自从我国假如WTO以来，我国各类企业都面临着日趋激烈的国际竞争。而作为全球性竞争行业的服装企业的竞争就更加残酷。国内服装企业采取各种措施和手段来提高自身的竞争力。在当今的信息化时代，建立企业网站就成了当然的选择。目前，我国很多企业虽然都建立了自己的网站，但现存的企业网站都存在很多问题。本文通过对雅戈尔服装企业网站存在的问题进行分析，探讨了我国服装企业网站在结构、功能定位、技术等方面存在的问题并提出了相应对策。笔者认为，服装企业网站建设要以客户为中心，面向客户，面向市场，以客户需求和企业供给作为网站主要内容；要提高网站的更新效率；要逐步建立为客户专项定制服务模块。

关键词：企业网站；面向客户；注意力经济

Abstract:Since our country since if WTO, various types of enterprises in China are faced with the increasingly fierce international competition. As the global competition of industry of garment enterprises competition more cruel. The domestic garment enterprises have taken various measures and means to improve the competitiveness of their own. In today's information age, establish the enterprise web site has become the choice of course. At present, a lot of enterprises of our country although have established their own web sites, but the existing enterprise web site is put in a lot of problems. This article through to the Youngor clothing company web site existing problems were analysed.discussed our country garment enterprise web site in the structure, function, technology and other aspects of the existing problems and put forward corresponding countermeasures. The author thinks, garment enterprise web site construction should take the customer as the center, customer oriented, face the market, customer demand and supply as the main content of enterprise web site; web site to improve the update efficiency; to establish for customers special customized services module.

Key words: enterprise web site；customer oriented；attention economy