摘要:伴随着经济、社会的发展，旅游业以各种各样的形式丰富着人们的生活，其中会展旅游是其中不可或缺的重要组成部分。为了使会展旅游更好的服务人们，人们对其展开了一系列的考察研究。

　　　本文以广州会展旅游发展为实证研究对象，运用SWOT分析方法对当前广州会展旅游的发展条件，发展状况以及对其发展方向进行系统的讨论。目的在于总结分析发展中表现出来的优劣方面，以便于保持与发展优势，解决存在的问题，促进广州会展旅游业的健康全面发展。

关键词：广州，会展，会展旅游，SWOT分析，对策

Abstract:Along with the economic and social development, tourism in various forms of rich people's lives, MICE is one of the indispensable components.In order to serve the people better,it launched a series of study on their research.

　　　In this paper, the development of MICE tourism in Guangzhou as study objects, using SWOT analysis of current conditions for the development of MICE Tourism in Guangzhou, development and direction of its development of systematic discussions. Summary of purpose manifested in the development of the pros and cons, in order to maintain and develop, to solve problems, promote the health of the Guangzhou Exhibition comprehensive development of the tourism industry.

Key Words：Guangzhou，MICE，MICE，SWOT analysis，strategy