摘要

　　　古人云：“经营之道在于诚，赢利之道在于信”。企业诚信,简言之就是说企业要诚实守信。具体而言，企业诚信是指一种“形象”、一种品牌、一种信誉，是企业兴旺发达的基础。在经济全球化、机遇与挑战并存的的今天，企业诚信问题越来越被公众及媒体所重视。作为市场重要主体之一的企业也日益重视诚信这一无形资产。“三鹿毒奶粉”、“双汇瘦肉精”、蒙牛含致癌物的牛奶等事件的暴光，无不挑战着消费者对国内产品质量信任的态度，无不挑战着公众对企业信誉的衡量程度。不难发现，在现行的市场经济体制下，讲求诚信的企业呈现了经久不衰的活力，而那些不讲诚信的企业最终只能穷途末路。但令我震惊的是，大家明明都知道这个理，企业诚信缺失的现象却依然层出不穷，而且严重扰乱了市场经济的正常运行，恶化了市场经济环境，给经济的发展和社会的安定带来了消极的影响。对此，文章重点阐述了企业诚信缺失的现状、影响，分析了诚信缺失的原因，提出了企业诚信构建的相关策略，以促进市场经济的绿色健康的发展。

关键词： 诚信缺失；诚信教育；社会责任；诚信环境；信用体系

ABSTRACT

　　　The ancients cloud goes: "The way of the business lies in sincerity, and the way of making profit lies in the letter". In short, enterprise credibility means enterprise is to be honest. In particular, the enterprise honesty is an image, a brand, and a kind of credit, which are the foundations of an enterprise’s prosperity. In the economic globalization where the opportunities and challenges exist today, the enterprise credit problem becomes a public issue and a media attention. The enterprise, as one of the main body of the market, is attaches importance to the good faith, the intangible assets. As the events of "San Lu poison milk powder," "shuang hui lean meat essence", meng niu milk which contains carcinogenic substance exposure, the customers are suspicious about the quality of the domestic product, and they have no a measure of the enterprise prestige degree. It is not difficult to find that the enterprise with the good faith presents a good enduring vigor, but those who do not speak the integrity will have an uncertain future in the current system of market economy. To my shock, many people clearly know the truth, but some enterprises are still lack of credibility, which disrupts the normal operation of the marketing economy, worsens the market economy environment, and has a bad effect on the economic development and social stability and brings the negative influence. So this paper describes the current situation of the enterprise and the influence of lacking credibility. At the same time, the paper analyses the reasons why the enterprise is lack of sincerity and puts forward the strategy to build the enterprise credibility to promote the development of the marketing economy. 

Keywords: Honesty Integrity；Integrity education；Social Responsibility          credit environment ；Credit system