摘要:面点王现行的传统营销模式有着费工费时，没有针对性，促销手段单一，没有形成营销系统等缺点，造成较难吸引消费者，品牌影响力表现不足与竞争对手相比较处于下风。本文主要对面点王进行分析，包括市场以及竞争者分析。对面点王的移动营销的可行性进行分析，然后提出营销方案。方案将通过移动网络营销有针对性的进行面点王潜在客户的开发，利用手机客户端、二维码、微博、微信、专属面点王app等提高面点王与消费者的互动性，提高灵活性、目标受众准确性，形成系统的营销手段。提高面点王的品牌影响力，吸引更多消费者，增加其利润。

关键词: 移动营销，中式快餐，面点王，传统营销

Abstract:The pasta king of the traditional marketing model has a work time-consuming, there is no specific, single promotional tools, there is no marketing system shortcomings, resulting in difficulties in attracting consumers the competitors brand influence performance compared disadvantage. In this paper, opposite point analysis, including market and competitor analysis. Opposite point the king of mobile marketing feasibility analysis, and then asked the marketing program. Program targeted for pasta development of potential customers through the mobile network marketing, mobile client, two-dimensional code, microblogging, micro-channel, exclusive pasta app improve pasta interaction with consumers, flexibility, the accuracy of the target audience, the formation of a system of marketing tools. The pasta king brand influence, to attract more consumers to increase their profits. 

Key Words：mobile marketing，Chinese fast food, pastry the king, and the traditional marketing