摘要:随着电子商务的快速发展，当今的电子商务竞争已经不再是商品价格的竞争，而是顾客购买的体验满意度的竞争，进一步来说电子商务行业顾客满意度的比拼就是物流配送速度的比拼。因此，越来越多的电子商务网站注重于物流的优化方面上，以此来提升自身的竞争力，让自己在电子商务行业历久不衰。京东商城作为综合类型的一个电子商务网站，其面对的物流优化问题更是严峻。尽管，目前京东商城已经建立了自身的物流，对其物流优化起到了一定的作用，然而自建物流环境下的长尾效应也愈发明显。本文将探讨如何解决京东商城自建物流下的长尾效应，以实现物其流优化，直至京东商城最终实现盈利。

关键词：京东商城，自建物流，长尾效应，物流优化，最后一公里

Abstract:With the rapid development of E-commerce, nowadays the orientation of  competition in E-commerce has not been the price, and the price competition  has been taken place of  customer satisfaction. In other words, the competition of customer satisfaction means the competition of the efficiency in logistics. Therefore, there is an increasing number of  E-commerce web sides paying more attention on how to promote the logistics efficiency so as to enhance their competition capacity, making themselves always be in the advantageous position .As a comprehensive E-commerce web sides,360buy is facing more challenges in logistics optimization. In spite of this, 360buy has established their own logistics system which generates some positive influence, at the same time, it has exposed evident problem of The Long Tail under its logistics system. As for this problem, this paper will introduce how to explore the way to deal with The Long Tail under its own logistics system so that it can further optimize their logistics system to make profits finally.

Key Words: 360buy，self-established，logistics system，the long tail，   logistics optimization