摘 要:随着国民经济的发展，消费者收入水平不断提高，个人可支配收入有所增加，人们在满足基本生活需要的同时对休闲食品的需求也就有了相应的增加，对于食品而言不再只是局限于口味，更加注重它的外观和健康性。这就使我国的休闲食品行业火热起来，休闲食品品牌如雨后春笋般发展起来。

　　　本课题是通过对有友企业的深入细致的市场调研、企业调研和可行性分析制定出“三位一体”的休闲食品营销模式，并通过研究方案的实施实现对企业的盈利。以此为案例来描述中国休闲食品销售市场发展变化，分析当前休闲食品销售市场存在的矛盾，以及未来休闲食品的发展方向。

关键词：休闲食品  营销模式   分析

ABSTRACT:With the development of the national economy, consumer income levels continue to improve, personal disposable income has increased, people in meeting the basic needs of life of leisure food demand will have a corresponding increase, for the food is no longer confined to taste, more attention to its appearance and health. This makes the snack food industry of our country heat up, leisure food brands such as bamboo shoots after a spring rain as development.

　　　This subject is based on friendly enterprises in-depth and detailed market research, enterprise research and feasibility analysis to formulate "leisure food marketing mode of the Trinity", and the realization of the profitability of enterprises through the implementation of study plan. Taking it as a case to describe the development and changes of Chinese leisure food sales market, analyzes the problems of leisure food sales market, and the future development direction of leisure food.

Keywords:  sancks ； marketing mode； analysis