摘 要：网球是全球四大绅士运动之一，一直以来都是作为高层人员主要的运动。随着时代的推进，人们的生活水平和健康意识有了大幅度的提高，有更多的非高层人员参与到了网球运动当中，特别是在高校中网球已经作为运动选修课出现在了学生面前。在高校中，网球运动发展迅速，喜爱网球运动的人数在不断的增加，但是网球是一种高消费的运动，因为参与网球运动所要花费在装备（网球拍、网球鞋、网球服饰等）上的金钱比现在的大众项目（篮球、足球、排球）要多，让很多学生们有参与网球运动的热情却没有付出行动，笔者想通过对XX学院体育学院学生对于网球消费行为的调查，了解到学生对于网球消费各方面的因素而提出建议性意见，让更多的网球爱好者参与到网球消费的行列中来。

关键词：XX学院；网球消费；网球运动；影响因素

ABSTRACT：Tennis is one of the four gentleman sports world has always been as senior officers major sports. As the era of propulsion, people's living standards and health consciousness has substantially improved, more the high-level personnel participated in tennis，Especially in colleges and universities in the tennis has been as a sports elective appears at the front of the student. In colleges and universities, rapid development of tennis, love sport of tennis in unceasing increase the number, but tennis is a high-end sports, because participate in tennis movement takes in equipment (tennis racket, tennis shoes, tennis apparel and so on) than the money now public projects (basketball, football, volleyball),Let many students have involved the sport of tennis passion but no action, the author wants through to the Hong He university sports institute for tennis consumer behavior survey, understands the students for tennis consumption many factors and puts forward constructive opinions, let more tennis enthusiasts involved in tennis consumption efforts.

Keywords：Hong He colleges; Tennis consumption; Tennis; Influence factors