摘要:如今是信息化时代，企业的信息化程度决定企业未来的发展，因此大多数企业都开始运用和组建自己的信息系统。在买方市场环境下，客户管理被越来越多的企业所重视，对客户信息的有效组织和管理帮助企业在客户市场进一步发展，不光是为企业营造更大更多的利益，同时提升了自身的品牌价值和企业文化。汽车行业是反应最为迅速的市场之一，我国汽车工业处于飞速发展的阶段，面对着国内外的各种竞争，在这样的背景下汽车4S店迫切的需要合理有效的客户管理系统来提供对客户信息的全面管理和与客户沟通的统一平台。

　　　本毕业设计就是力求开发这样一套系统。通过对其他行业客户管理系统的分析，得出汽车4S 店客户管理系统应该具有用户登录、员工个人任务管理、客户管理、售后管理等基本功能。基于对系统功能的分析，确定了系统开发环境，综合运用数据库、信息系统设计与分析、软件工程、计算机网络、网站建设等方面的知识，使用ASP开发语言和Access数据库管理系统在基于B/S的架构上实现汽车4S店客户管理系统，并对软件进行测试与分析，确保软件的质量，系统界面友好，操作方便，并具有一定的安全性。

关键词：汽车4S店；客户管理；ASP；Access

Abstract:Now is the era of informatization, the informatization of enterprise determines the future development of enterprises, so many companies are beginning to use and set up their own information system. In a buyer's market environment, customer management is concerned by more and more enterprises, the customer effective information organization and management to help enterprises to develop further in the customer market, not only to create more benefits for the enterprise, at the same time, enhance the brand value and corporate culture itself. The automobile industry is one of the most rapid reaction of the market, China's auto industry is in a stage of rapid development, facing all kinds of competition at home and abroad, in the context of this, the auto 4S shop is on an urgent need for effective customer management system to provide comprehensive management of customer information and customer communication platform.

　　　The graduation design is to seek to develop such a system. Other industry customer management system, draw auto 4S shop customer management system should have a user login, the employees personal task management, customer management, sales management and other basic functions. Based on the analysis of the system function to determine the system development environment, integrated use of databases, information systems design and analysis, software engineering, computer networks, website construction and other aspects of knowledge, the use of the ASP development language, and the Access database management system based on B / S automotive industry customer management system architecture, and software testing and analysis to ensure that the quality of the software system user-friendly, easy to operate, and has a certain degree of security. 

Keywords: auto 4S shop; customer management; ASP ;Access