摘要:从建筑业的改革发展来看，发达地区的建筑业生产水平和能力的强势地位进一步巩固、发展；大中型建筑业企业的结构调整进一步深入开展；对国外建筑市场的开拓快速发展；市场层次和区域范围更加优化。以国家重点项目建设、城市公共交通等基础设施建设、房地产开发、交通能源建设、现代制造业发展、社会主义新农村建设为主体的建筑市场呈现出勃勃生机。

建筑业作为我国国民经济的重要产业，在改革开放后，取得了令人瞩目的成绩，一大批高、难、精项目彰显出我国建筑业的总体实力。但是从产业的层次看，产业结构不合理，市场规范程度较低，过度竞争现象较为明显，信用体系尚未建立，建筑节能迫在眉睫；从企业层次来看，管理水平低下；关键性人才匮乏；资金运作和融资能力亟待加强；风险控制能力相对较弱；资源整合能力有待提高等等都是我国建筑业不容回避的问题。

南通建筑工程总承包有限公司是南通建筑行业的大型骨干企业。南通建筑工程总承包有限公司发展到现阶段，也同样遇到了建筑业普遍遇到的共性问题；同时，由于该公司是在一群农民组成的施工队的基础上发展起来的，人员普遍素质不高，科学管理的意识淡薄。因此，企业发展战略研究显得尤为重要，而其实施又必定有一定的难度。

本文主要通过深入分析目前建筑业的现状及总体发展趋势，以及建筑业所处的外部环境和内部环境，并结合对有代表性的部分同行业竞争者进行全面、深入的研究，采用定性分析与定量分析、统计分析与比较分析、波特的五因素模型分析及SWOT分析等分析方法；在上述分析的基础上，结合南通建筑工程总承包有限公司的实际情况，从企业战略管理、市场开拓、项目管理等方面着手，制定出一套符合南通建筑工程总承包有限公司目前现状、适合未来发展需要，并行之有效的企业发展战略。

关键词:　建筑业  建筑施工企业  发展战略 战略实施  建筑企业战略

Abstract:From the perspective of architecture industry reform, the productivity level of architecture industry in developed area is further consolidated; structure adjustment of large and middle construction enterprises is thoroughly developed; development towards overseas construction market is very fast; the market levels and the region scope are optimized; the construction market, which principle parts are national key project construction, infrastructure construction, the real estate, the transportation sources construction, the modern manufacturing industry and the socialism new rural reconstruction, presents positive and healthy development.  

　　As an important industry in our national economy, architecture industry has achieved amazing results. Numbers of hard top projects demonstrate how well we’ve performed in this field. But we still have some inevitable problems which need enhancement. Such as, from the point of industry structure, unreasonable industry structure, low market standard, excessive competition, incomplete credit system, imminent energy conservation, etc., from the aspect of enterprise structure, low leadership, deficient talented people, week risk control ability, etc. 

　　　Nantong Architecture Engineering Company Ltd, is one of the most professional construction enterprises in Nantong. It met the same problems which construction companies generally have to face. At the same time, the education background of the company staff is not good and the management consciousness is week. Therefore, the development strategy appears especially important, but its implementation surely is difficult.

    Through the thorough analysis of the architecture industry at present, this article demonstrates its situation and the overall development tendency along with the external and internal environment. This article also conducts a complete research by qualitative analysis, quantitative analysis, comparative analysis, baud five-factor model analysis and SWOT analysis. Based on the analysis above, combined with the case study of Nantong Architecture Engineering Company Ltd. and begin with enterprise strategy management, market penetration and project management, the article bring forward a set of effective strategies which suits the current actual status and the development in future of architecture industry.

Keywords:　Architecture Industry, Construction Enterprise, Development Strategy, Strategy Implementation, Strategy of Construction Enterprise